What We Can Learn from Our Politicians To Improve Our Brand Communications
No question, there are good reasons why the public has such a dismal view of our politicians in Congress today. They can be dysfunctional, lack credibility, constantly bicker and stubbornly hold on to extreme positions, especially the Republican Tea Party. But these same Republicans have mastered the use of words to describe their positions in a way that brand marketers can appreciate. In the July 13 issue of the Economist, an article on “The War of the Word” provided excellent examples of the pithy expressions coined by Republicans,...
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