The Challenges of Expanding Abroad
— Why Clients Work With Pathfinder

International growth is a must for the long-term success of many U.S. companies today. But the unknowns and risks can be daunting. There are always critical questions that must be addressed up front – how do we start, do we have the right international experience, especially for diverse cultures, or is our staff extensive enough to thoroughly explore new opportunities abroad? Some larger clients are well established overseas, but even they often need an outside, professional perspective on key strategic issues. Most important, they all recognize the value of local connections and insights. Here are some typical challenges or needs for our clients:

• Knowledge - trade requirements, local culture, consumers and business practices
  
  
• Connections - essential for finding reliable suppliers, distributors, and partners
  
  
• Potential - realistic estimate of the possible sales for a client's in-market business
  
  
• Objectivity - an honest assessment of the options, implications and risks
  
  
• Market Entry - development of a new strategy for penetrating foreign markets
  
  
• Saving Time - clients rarely anticipate correctly how much time is really required
  
  
• Fresh Perspective - for tough problems overseas and turn-around challenges
  
  
• Training - practical and customized, especially for younger managers in emerging markets.