Overview

Peter Drucker, the renowned business writer, once said: “the purpose of a business is not to make money; it is to create a customer and to satisfy that customer”. This philosophy also defines what branding is all about – finding high potential customers and building a satisfying relationship with them.

The Pathfinder Group is a consulting/training firm that specializes in helping organizations rejuvenate their brands and finding new avenues for growth. We provide our clients with a new dimension to their strategic planning and marketing, which then translates to novel ideas for re-positioning a brand, enhancing its competitive edge and strengthening customer loyalty.

We focus on both domestic issues and cross cultural challenges, with strategic branding as the core catalyst for improvement. Companies that seek to expand abroad, from or into the U.S., need fresh marketing thinking and local experience. We provide both, whether it is a re-positioning challenge, market entry, or a business turn-around situation. Complementing our consulting, we also offer interactive marketing training customized to fit our client’s needs, culture and for practical implementation.