Client Workshops — Overview & Subjects

Jay Gronlund has conducted workshops in four continents, all customized to fit the individual needs of the client. Each training workshop is interactive with role-playing and simulations. Usually a special case study is written that reflects the immediate market situation and key business challenges for the client. Gronlund also facilitates ideation workshops for new products, revised strategic plans, marketing activities, brand names, etc. Because each workshop is so customized, the process becomes basically a combination of practical training and individual consulting.


General Subjects - Customized Workshops:

• Fundamentals of Marketing and Sales
• Strategic Planning & Business Development
• Positioning and Brand Development
• Market Research
• Basics of Communications
• Development of Business/Marketing Plans

More Specific Topics:

• Benchmarking and Market Potential Assessment
• Projecting Change and Trend Analysis
• Brand Name Creation and Evaluation
• Strategic Portfolio Management
• Implementing Marketing Strategy: Advertising, etc.
• New Product Development
• Ideation and Creative Thinking
• Customer Service and Retention
• Cross Border Transfer of Ideas
• Public Relations
• Advertising Development
• How to Attract New Clients/Customers
• Integrated/Internal Branding
• Direct Marketing
• Corporate Identity and Branding