Jay Gronlund has conducted workshops in four continents, all customized to fit the individual needs of the client. Each training workshop is highly interactive to stimulate maximum discussion, often with role-playing and simulations. Usually a special case study is written that reflects the immediate market situation and key business challenges for the client. Gronlund also facilitates ideation workshops for new products, revised strategic plans, marketing activities, new brand names, etc. In addition, he has spoken at conferences around the world.
General Subjects – Customized Workshops:
- Strategic Planning & Business Development
- Fundamentals of Marketing and Sales
- Positioning and Brand Development
- Market Research
- Basics of Communications
- Development of Business/Marketing Plans
More Specific Topics:
- Benchmarking and Market Potential Assessment
- Projecting Change and Trend Analysis
- Brand Name Creation and Evaluation
- Strategic Portfolio Management/Brand Architecture
- Content Marketing for Social Media
- Implementing Marketing Strategy: Advertising, etc.
- New Product Development Processes
- Ideation or Creative Brainstorming
- Customer Service and Retention
- Cross Border Transfer of Ideas
- Public Relations
- Advertising Development
- How to Attract New Clients/Customers
- Integrated/Internal Branding
- Direct Marketing
- Corporate Identity and Branding
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