A frequent question is whether B2B marketers can learn from B2C marketing, and if so, what and how. Word-of-Mouth marketing can be ideal for B2B, but you first have to first understand the nuances and differences between B2B and B2C marketing endeavors, and also what they have in common. This online article evaluates the key elements of any WOM marketing initiative and applies these to B2B situations, revealing some unique opportunities for companies in this space.
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