This article focuses on what must be done today to make sure a company develops strong leadership for tomorrow. In the emerging markets around the world, and even in the “new technology” companies in the U.S., there is a tendency for young managers to leapfrog into high risk business situations without understanding some of the fundamentals of planning and marketing. In today’s world, leadership is about teaching and inspiring others. The consumer dynamics and competition in emerging countries like China are changing so rapidly that managers must know how to respond quickly and opportunistically, yet without ignoring basic analytical and decision making principles.
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