Ideation has often been called “structured brainstorming”, and is a powerful technique for innovation. There are many traditional ways to get new ideas – suggestion boxes, hiring reputable business gurus, and various forms of market research, for example. However, today’s intense competition and the pressure to transform business models in our dynamic global world require more discipline and thought for effective idea generation. It’s not easy, and you have to think…a lot. As Thomas Edison described idea generation in 1929, it’s “1% inspiration and 99% perspiration”. Read this article to learn 5 critical initiatives that will improve the odds for success.
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