Doing More With Less – Search Engine Optimization Can Enhance Your Credibility

Marketing HealthCare Services (AMA), Winter 2010

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The intense pressure to reduce costs in the healthcare industry, coupled with the need for more effective marketing of their services to patients and other payers, has created great interest in finding new cost efficient ways to raise their visibility and improve their credibility.  This article describes how SEO (Search Engine Optimization) and other digital marketing practices can be adapted by healthcare providers like big hospital conglomerates to address this challenge.

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SEO for Healthcare - AMA