To sustain profitable growth in the future, more companies are focusing on foreign countries, especially the emerging markets with significant upside potential for growth. But the biggest challenge is how to improve the perceived product/brand value, particularly in light of the cheaper local products in these developing countries and the rise of lower priced generic products all over the world. This article discusses how our world has changed, the role of value pricing today, prominent global growth opportunities, the new landscape with the internet, changing customer profiles, leveraging key trends to build value in emerging markets, and finally specific implications and suggestions for creating more distinct retail brands in Singapore.
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