Global competition is the driving force for shaping the business landscape around the world. In their landmark 1996 book, “Managing Across Borders,” the authors assert that three capabilities are essential for future success: global efficiencies, local responsiveness, and knowledge creation and innovation. In this article, the third prerequisite is discussed in detail, especially the importance of encouraging cross border sharing of knowledge, management training and interaction, and finally evaluating local dynamics and ideas for possible adaptation in other markets. Creating a learning culture, with better teamwork and customized training, will help ensure a sustained competitive edge for these forward thinking multinationals.
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