Most business people traditionally feel that B2B is a vastly different world from B2C, and their respective business development or marketing practices have nothing in common. This assumption is no longer true. The digital revolution has broadened the scope of resources and tactics used in both worlds and has added intense pressure on B2B marketers to become more customer-focused, competitive and innovative. We have identified six different themes that are particularly relevant to B2B marketers and can add a new dimension to their thinking. This e-book is intended to provide a fresh perspective so these marketers can learn and benefit from certain marketing practices that have been fine-tuned and proven in the B2C world.
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