Millennials: A Conundrum or Opportunity for Re-Building Brand Trust?
Recently I was interviewed by William Arruda, founder of the pioneering personal branding firm, Reach 360. Much of the discussion, fed by insightful questions, concerned that elusive generation, the millennials (those born after 1980), and how their unique expectations and usage behavior are changing the marketing tactics for many companies. How are millennials different from other generations? Where to start! They are significantly more tech savvy, so independent that it is difficult for many to work on a team, more entrepreneurial and creative, and sometimes work-shy. A 2011 study of...
Read MoreWhat We Can Learn from Our Politicians To Improve Our Brand Communications
No question, there are good reasons why the public has such a dismal view of our politicians in Congress today. They can be dysfunctional, lack credibility, constantly bicker and stubbornly hold on to extreme positions, especially the Republican Tea Party. But these same Republicans have mastered the use of words to describe their positions in a way that brand marketers can appreciate. In the July 13 issue of the Economist, an article on “The War of the Word” provided excellent examples of the pithy expressions coined by Republicans, especially compared to the Democrats. These tend to be...
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