How The Dutch Shaped New York City’s Unique Brand
This year is New York City’s 400th birthday. However, there will be no big celebration as promised by Mayor Eric Adams earlier in the year, due to all the controversies leading to his departure as a candidate for mayor, plus the endless chaos from Trumpism. Furthermore, New Yorkers are not as wistful about their history, compared to other cities like Boston. Instead, most attention has been focused on the mayor’s race between the 34-year-old Islamic outlier, Zohran Mamdani (originally from Uganda), and the older (67), establishment candidate, former Governor Andrew Cuomo. These occurrences...
Read MoreDoes Trump Deserve The 2025 Nobel Peace Prize?
It is no secret that Trump has been vigorously lobbying for the 2025 Nobel Peace Prize. This obsession is consistent with his enduring search for cult-like worship and recognition. He is still complaining about not getting an Emmy for his reality TV show, The Apprentice, and continues to claim the 2020 Presidential election was rigged and that he won. Now he brags that he is the world’s greatest peacemaker and his accomplishments deserve the Nobel Peace Prize. But do they? A factual examination of the criteria for this Peace prize matched against Trump’s performance and brand values should...
Read MoreIt’s Basic: The Democrat’s Brand Must Offer What Voters Want
The starting point for the development or repositioning of any brand is a deep dive into what exactly their audience wants, their perceived hang-ups, and how intensely they feel. The Republicans did this and offered proposals that won the Presidential election. The Democrats complained a lot about Trump and his vision for America but did not provide any credible solution that would address voters’ pain. In short, they didn’t do their homework well. Now the Democratic brand is in big trouble. The appeal of their brand is at its lowest point in more than three decades, with just 33% holding a...
Read MoreHow Trump Has Tarnished The Brand Image Of American Goods Abroad.
The goal for any brand is to create a strong bond with consumers. Brand loyalty is sustained by maintaining a perception of trust, credibility and authenticity. Price always matters, but emotions can play a crucial role for keeping customers happy and satisfied. Historically American companies have been leaders for establishing significant brand franchises in Canada, Europe and the rest of the world. With their pioneering brand marketing acumen and credible product quality, the American heritage has been an essential ingredient for the long-term success for many consumer brands. However,...
Read MoreTrump Claims Our Economic System Is A “Disaster” – Really?
President Trump uses the word “disaster” to describe not only the economy he inherited from the “disastrous Biden administration”, but also for the fundamental drivers behind our economic growth: international trade, universities and their scientific research, technology for innovation, immigration talent, etc. Our economic system is like a brand in that both are created to be strategic and sustainable, with core promises. Indeed, Trump has said only he could reverse the “staggering American decline”. The extraordinary disruption that Trump has created over the past four months is an...
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