N.B. I don’t own the rights to the images on my blogs and website. Howerver, due to the Fair Use act, I have taken these from the Bing online images on Google.
How Ken Burns’ “American Revolution” Undermines The Trump Brand
On Sunday, November 16, the latest Ken Burns documentary, “The American Revolution” will premiere on PBS. After 9 years in production, Burns considers this his most consequential public-spirited program ever. It’s vision of America is an ongoing moral experiment, defined by Enlightenment ideas and values that inspired the Revolution: reason, civic duty, truth and shared humanity. These ideals contrast with the Trump brand values of dominance, loyalty to the leader and his view of democracy as transactional and populist. For Trump, power...
read moreHow The Dutch Shaped New York City’s Unique Brand
This year is New York City’s 400th birthday. However, there will be no big celebration as promised by Mayor Eric Adams earlier in the year, due to all the controversies leading to his departure as a candidate for mayor, plus the endless chaos from Trumpism. Furthermore, New Yorkers are not as wistful about their history, compared to other cities like Boston. Instead, most attention has been focused on the mayor’s race between the 34-year-old Islamic outlier, Zohran Mamdani (originally from Uganda), and the older (67), establishment candidate,...
read moreDoes Trump Deserve The 2025 Nobel Peace Prize?
It is no secret that Trump has been vigorously lobbying for the 2025 Nobel Peace Prize. This obsession is consistent with his enduring search for cult-like worship and recognition. He is still complaining about not getting an Emmy for his reality TV show, The Apprentice, and continues to claim the 2020 Presidential election was rigged and that he won. Now he brags that he is the world’s greatest peacemaker and his accomplishments deserve the Nobel Peace Prize. But do they? A factual examination of the criteria for this Peace prize matched...
read moreIt’s Basic: The Democrat’s Brand Must Offer What Voters Want
The starting point for the development or repositioning of any brand is a deep dive into what exactly their audience wants, their perceived hang-ups, and how intensely they feel. The Republicans did this and offered proposals that won the Presidential election. The Democrats complained a lot about Trump and his vision for America but did not provide any credible solution that would address voters’ pain. In short, they didn’t do their homework well. Now the Democratic brand is in big trouble. The appeal of their brand is at its lowest point in...
read moreHow Trump Has Tarnished The Brand Image Of American Goods Abroad.
The goal for any brand is to create a strong bond with consumers. Brand loyalty is sustained by maintaining a perception of trust, credibility and authenticity. Price always matters, but emotions can play a crucial role for keeping customers happy and satisfied. Historically American companies have been leaders for establishing significant brand franchises in Canada, Europe and the rest of the world. With their pioneering brand marketing acumen and credible product quality, the American heritage has been an essential ingredient for the...
read moreTrump Claims Our Economic System Is A “Disaster” – Really?
President Trump uses the word “disaster” to describe not only the economy he inherited from the “disastrous Biden administration”, but also for the fundamental drivers behind our economic growth: international trade, universities and their scientific research, technology for innovation, immigration talent, etc. Our economic system is like a brand in that both are created to be strategic and sustainable, with core promises. Indeed, Trump has said only he could reverse the “staggering American decline”. The extraordinary disruption that Trump...
read moreHow New Brand Names Reveal Emerging Values And Trends
A name is the face of a brand, the first impression of what a brand is all about – e.g. its values, promises and image. Ideally a new name should also consider social trends that are pertinent. Today, more young parents are choosing unique names for their babies that reflect their own values, a trend relevant for business and politics. Insightful Analysis On What’s Behind A Name In March, The Economist reported on their proprietary study of 400,000 parents born in America and Britain over the past 143 years. Using artificial intelligence, it...
read moreHow Trump Has Destroyed Trust in Brand America
It is difficult to fully comprehend the chaos that Trump has created in the past two weeks, especially the long-term implications for the U.S. and the world economy. What is at stake is trust in the U.S. brand as the most respected, safe repository for international trade and investments, plus the world’s most reliable steward of peace and prosperity. Views from “The Economist” This respected business conservative magazine described their reaction in a recent issue to Trump’s new trade policies, under the headline “Donald Trump‘s Mindless...
read moreThe Democrat’s Challenge: Restoring Brand Trust With Fresh Ideas
Trump’s recent speech to Congress revealed two stark realities. First, despite many falsehoods, the enthusiastic support from Republicans was overwhelming. Second, the Democrats looked weak and lost, with no clear, convincing response, no new ideas and no leadership. The Republicans did their homework and positioned their election promises wisely. But the Democrats can learn from this too. The key to successful branding is to fully diagnose and understand your target customer (or voter). Economic statistics are not nearly as relevant as...
read moreRepercussions And Risks From The New Rebranded Presidency
There has never been a more turbulent start to a Presidential term. Trump has created chaos throughout the government with his demands to completely dismantle agencies (e.g. U.S.A.I.D.), fire thousands of experienced professionals and cut funding that Congress had already approved, all to “make America great again”. But the most alarming part of Trump’s revenge is that most of his actions are illegal and unconstitutional. Trump is at least consistent in his unpredictable behavior, but now he has redefined the actual Presidential brand. ...
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