Should Brands Take A Public Stand On Social Or Political Issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world. Traditionally brands rarely get involved in social or political issues. Bu today consumers want to know what brands stand for on such issues. Companies are beginning to realize that an authentic, relevant and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty. These recent demands for brands to take a clear position on social...
Read MoreHow Social Media Is Changing What Brands Stand For
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. When social media arose 15 years ago, marketers where afraid they would lose control over their...
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