Getting Better Brand Value from “Big Data” – The Eternal Struggle
More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase. But the concept of “value” can be a slippery goal to actually understand and accomplish. At the same time, another trend introduces a potential challenge for providing better value for customers – the explosion of data from the internet, or “Big Data”. It may seem like a contradiction in that by knowing more about our customers’ habits and...
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