Should Brands Take A Public Stand On Social Or Political Issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world. Traditionally brands rarely get involved in social or political issues. Bu today consumers want to know what brands stand for on such issues. Companies are beginning to realize that an authentic, relevant and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty. These recent demands for brands to take a clear position on social...
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